Spanish consumers are the world's busiest social networking

The Spanish consumer is the world's busiest social networking, pay more attention to the messages on the network, to find more persuasive, and advised by strangers rather leave to professionals, according to the findings of the study by PricewaterhouseCoopers (PWC). The managing partner of PWC Retail & Consumer, Javier Vello, and the director of the division responsible for the report, Manuel Rodriguez, EFEAGRO have detailed the main findings of the study "Tangled, Keys to effective use of social networks" in the context the Aecoc Congress 2011 , which represents 25,000 signatures and food distribution industry and is now closing in Seville.


For the investigators, although of low penetration, the use of social networks by Spanish consumers evolve from leisure-oriented functions, which are the most commonly used today , to purchase shares. In this sense Users of social networks increased by 16% they will use the same for their purchases, 13% to download files and 11% to follow the developments of the brands, the study led to the Spanish market and FMCG sector. They have ensured that social networks are a key support to build brands and Spanish users decide to purchase a greater extent through the brand and website portals through other means such as messages reach them by email, forums or social networks. The conversion ratio of consumers who see an ad for a brand online and decide to buy is higher in the website and portals (34%) than in webmail (13% ), which in forums and blogs (17%) and social networking (13%). However, while ad spending on digital media is growing , is still below the European average. According to the PWC study, Internet users pay more attention to ads that appear after links in different search engines that make them seem more persuasive advertisements in newspapers and TV.