Facebook and Twitter: Rubalcaba and Rajoy just been written and used them as speaker

Although the participation of Spanish politicians on social networking has experienced a "major change" to convey the idea of dialogue with citizens, the use of these tools by the socialist and popular candidates is more focused on playing his ideas . Something that was more than evident in these weeks before election day, 20-N.

That is one of the findings from the Study of Politics 2.0 , developed by the agency Ketchum Pleon and presented this week in Madrid in a ceremony involving communication managers PSOE, IU and UPyD. "You tell me what you want me to answer you what I please" is a phrase that, according to director of Ketchum Digital, Ludi Garcia could summarize the activity on social networks Alfredo Perez Rubalcaba and Mariano Rajoy.

And, even if the users of those networks that have shaped the agenda of issues being discussed, the analysis of the main issues those who have spoken indicate that these politicians have played their electoral program . In addition, only 5% of the messages have actually proceeded candidates, most are written by their teams.

In contrast, the study shows that the use made ​​Cayo Lara (IU) of Twitter and Rosa Díez (UPyD) Facebook is more "personal".

Rajoy is the candidate who has more followers on Twitter : more than 105,000 compared to 73,000 of Rubalcaba, Cayo Lara's 15,000 or 18,000 of Equo, according to updated data following the presentation of the study.

The report, which analyzed the activity of the candidates in social networks, says Rubalcaba is "active" and has a "more aggressive" but Rajoy speaks more (81.8% of tweeting are talking in front Rubalcaba to 51.4).

Garcia explained that humor is essential for communication on Twitter, where "we must be open to the ironies and criticism."

Despite the increasing involvement of politicians (or their teams) in social networks, the director of Ketchum Digital considered "risky" to claim that the presence 2.0 to skew the voting intentions. He stressed that social networks serve to equalize access of parties to the citizens, because with them "everyone can play in the same league."

He also argued that the parties "begin to have a digital strategy "in the long term and has warned that when the conversation short, citizens feel disappointment and frustration.