Monday, December 5, 2011

40% of users use social networks for professional purposes

The 38.8% of Spanish users of social networks using these internet tools for professional purposes, while 80.2% of HR managers used them to recruit candidates, known as recruiting 2.0 .

This is indicated by I Study on the knowledge and use of social networks in Spain , developed by the National Observatory of Telecommunications and Information Society ( ONTSI ) and presented today in Madrid. The facility director, Peter Martin , has said that social networks are a "perfect ecosystem" to generate new opportunities for entrepreneurs, independent professionals and content authors.

The CEO of , Carlos Cano , has argued that these tools, as well as introducing a new form of communication, have "relevance" in the business world, where they are promoting a new way of doing business. The Spanish study shows that most professionals use social networks, like LinkedIn, are between 36 and 45 years, and its use among children under 25 years enough residual.

57.6% of Spanish users of these networks uses them to seek employment, 30.3%, to advertise as a professional, 18.2%, to advertise your company and 15.2%, with for training purposes. The study shows that social networks are "enabling the emergence of new professions based on the management and protection of business interests with their clients." In particular, is emerging a new profile, the community manager, or community manager -. usually associated with the marketing departments.

ONTSI analysis points out that social networks are the most personal profile used in Spain the third country that accesses these tools behind Brazil and Italy, and that Facebook and Myspace are the ones with more users . 48.6% of Spanish Internet users who have personal accounts on those networks daily access, while over 52% spend an hour or more to dive for them each time you log on.

According to Martin, the main motivations that drive Internet users to use social networks are communicating with friends (89.2% of cases) and exchange photographs (49%). In this sense, Martin said that the ONTSI is detecting an increase in the penetration of digital cameras at home, driven by this phenomenon.

Another trend that has brought out the report is that the opinions expressed in these networks influence the purchasing decisions of users: 47.4% of those who obtain information about products or services, there is shown "quite or very influenced "by the judgments issued by other Internet users. In that scenario play a prominent role "influential users," those who enjoy an authoritative voice in the community and get grab the attention of the rest.


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