Pages

Friday, December 2, 2011

RIM will not achieve its targets for 2012 and includes a charge of 359 million poor sales of the tablet

The U.S. company Research in Motion (RIM), maker of BlackBerry, has acknowledged that the results of its third fiscal quarter of 2012 included a charge of $ 485 million (359 million euros) before taxes for the high inventory of your pills BlackBerry playbook, and that also failed to meet the target of earnings per share mark for this exercise.

The company said in a statement that the fee be included in the third quarter due to lower sales of its 'tablet' will amount to $ 360 million (266 million) after taxes and will not be primarily in cash.

In this sense, admits he has a large inventory of BlackBerry playbook, as well as the need to increase promotional activity to drive the final sale to consumers. In his opinion, this is due to several factors, including recent changes in the competitive dynamics of the market for tablets or the delay in launching the software PlayBook OS 2.0 software.

Despite these data, the co-CEO of RIM Mike Lazaridis said the company's commitment to your product and argued that the market 'tablets' is still in its infancy. "Although a number of factors have led to need a provision for inventory in the third quarter, we believe it is a tablet Playbook irresistible to consumers," he added.

On the other hand, the company also reported that fail to meet the target profit per share for the year 2012 marked between 5.25 and $ 6.00. It also expects a reduction of the devices sold and a drop in revenue in the fourth quarter after sales were lower than expected in the third.

However, it anticipates that sold approximately 14.1 million smartphones BlackBerry in its third fiscal quarter ended November 26, a figure that is in line with the estimated range of between 13.5 and 14.5 million device .

0 comments:

Post a Comment

Blog Archive