Sony's rivals in the world of video games and being considered for release dates of its next generation of consoles. The console Nintendo Wii U is expected in April 2012, while the new Xbox from Microsoft may be submitted at the next E3 2012, with its launch could occur late this year or early-mid 2013.
To avoid what happened with PlayStation 3-which came to market a year later than Xbox 360, directly rival Sony PlayStation 4 launching arises at about the same time as the new consoles from Microsoft and Nintendo.
According to an interview with Eurogamer TV last week, during the presentation of PS Vita in London PlaySation leader said Europe would not be a good strategy to arrive later than rivals. "We consider it desirable to launch the next generation of PlayStation significantly later than the competition," says Ray.
Further work on PS3
Given the scenario that will come in 2012 along with the current economic situation of the company, everything indicates that PS4 could hit the market soon. But Ray also said that currently there is still much work with the current generation of PlayStation, PS3, since most sales of their consoles are produced with lower prices the same as happened with PS2.
"If you look at PlayStation 2, there are over 150 million units sold worldwide and a large majority were acquired at a price of 139 euros or less. With PS3 we have just lowered the price to 240 euros, so clearly there is considerable untapped market, "says Ray.
So far, the most anticipated release for users is that of the last console Sony laptop, PS Vita. This console hit the market in Japan December 17 and February 22, 2012 in Europe. In the European case, on 30 November and could be reserved two exclusive packs PS Vita. Users will have to pay 30 euros a sign that the final price will be discounted and may get the console with official products and discounts for online gaming.
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