Monday, November 14, 2011

Disney and YouTube together produce content

The great creative content for children? entered into an agreement with the popular online video site to distribute serious productions. The contract had been signed for 10 to 15 million dollars, according to estimates The New York Times . However, that figure is much lower in relation to the interests that both parties have of the union. Disney tries to stop the loss of visits to their productions published as . ComScore statistics warn of a fall of 17.9 million unique visits to approximately 12.7 million. "It is imperative to be present in those places where our audience," said James would whistle, co-president of Disney Interactive. And that is also accompanied sincerely explicit agreements with other distributors such as Netflix and Amazon. For its part, YouTube is looking to improve the quality of their content and become a professional platform amateur productions and with different channels of comedians, musicians, athletes and what comes up. But that project has been delayed for various reasons, including the interest involved. "It is public knowledge that we work with top brands, and we hope that this partnership with Disney will enable us to attract new advertisers," noted Robert Kyncl , Global Agreements YouTube content.


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