Friday, November 11, 2011

The information professionals see no future in traditional media

The first part of the study ' The information professional in the 2.0 era . 'developed by the communications agency AxiCom , reveals that more than six in ten information professionals in Spain believe that social networks have impacted negatively on traditional media. Also, 74% of respondents believe that within 5 years of digital media will be the leaders of Spanish media landscape.

The aim of the study, conducted last October to a sample of 176 journalists and bloggers professionals, is to analyze how they have affected the new tools and social channels to the professional profile of journalists. The results set the following profile information professional in Spain:

-It has between 30 and 50 years (70%)

- Connects to the Internet daily (99%)

- Has a blog (51%) of a professional (68%)

- Use social networking especially for personal interest (49%), both at home and at work (76%)

- Social networks are the most used Twitter , Facebook and LinkedIn

- Take active in social networks over 2 years (63%)

- Use social networks usually in the course of their work (75%)

- Connect the PC (64%) and mobile (25%)

Lights and shadows of social networks

Although information professionals they welcome the incursion of blogs (87%) and social networking (90%) in the media landscape, more than half of respondents stated that the role of social networks is overrated, but 65 % of which are defined as professional bloggers disagree with this statement.

Among the disadvantages brought about by the social networks, respondents emphasize that carry hearsay and false journalism (68%), loss of journalistic rigor and biased information (65%) and allow anyone to be an editor, which encourages information not verified (72%).

As for the advantages cited for the most immediate (90%), the possibility of detecting information flows (89%), increased coverage and dissemination proportion (85%), and ease of access to a greater number of sources (81%).

According to the professionals surveyed, the main issues that will survive and define the journalist in the 2.0 era will be the credibility (39%) and the rigor information (28%). In contrast, only 19% mention first the processing of information.


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